KMARANAOMI






OBJECTIVE
       

Drawing inspiration from the community’s premium setting along the Cumberland River and greenway, we developed a refined brand identity that captured the balance of urban sophistication and natural beauty—positioning the property as an inviting home for newcomers discovering the energy of downtown Nashville.

The name Soundwater was our nod to both the river and Music City itself, as well as to the feeling of stability and soundness that comes from living in a community with such extraordinarily high standards of service. We paired a modern wordmark with layered photography that contrasted the textured images of the surrounding landscape with modern lifestyle imagery of young professionals working and living in this convenient Nashville location. We tied it all together with a fresh, unexpected color palette and sparkling narrative that set the brand apart from its less elevated competitors. 










CREDITS
Strategy/Naming: Amanda O’Brien
Creative Director/Designer: Kendra Lively
Art Director/Designer: Mara KleinSERVICES
Naming
Branding
Identity Design
Creative Execution